In 2016 the late Karl Lagerfeld was creative director of Fendi and took inspiration from East of The Sun and West of the Moon, a collection of 15 Norwegian fairy tales. It was first published in 1914 and illustrated by Kay, pronounced kigh, Nielsen. The Art Nouveau/ Art Deco illustrations were what inspired Lagerfeld and they are thought of as some of the most celebrated book illustrations of the 20th century. Proving this, in 2008 an original signed copy of the book sold for the most anyone has ever paid for an illustrated children’s book. “It was in a way the mood of my childhood, the Northern fairy tales.” Said Lagerfeld about why the book’s watercolor and ink illustrations inspired him and made it into Fendi’s 90th anniversary runway show.